1. Who We Are
Soul Illuminary is a soul-centered personal development brand founded and operated by Dr. Margit Gabriele Muller, headquartered in Abu Dhabi, United Arab Emirates.
For all data protection matters, please contact us at: info@margitmuller.com
This policy applies to data collected through soulilluminary.com and all associated program pages hosted on Netlify — including retreat.soulilluminary.com (Feel Like Yourself Again — 3-Day Retreat) and the program pages for the Soul Illuminary Sanctuary™ overall program and its three ascension tiers: Path of Soul Remembrance™, The Soul Reclamation Journey™, and Sanctuary of the Illuminated Soul™ — and all associated services.
2. Data We Collect
We collect the following categories of personal data:
| Category | Examples | How Collected |
|---|---|---|
| Identity & Contact | Name, email address | Purchase forms, email sign-up, contact forms |
| Payment Information | Transaction ID, purchase amount | Processed by Stripe — we do not store card data |
| Technical Data | IP address, browser type, operating system, pages visited, timestamps | Automatically via server logs, cookies, and analytics tools |
| Behavioural Data | Pages viewed, links clicked, time on site, ad interactions | Meta Pixel, analytics cookies |
| Communications | Emails you send to us, form submissions | Direct contact |
3. How We Use Your Data
We use your personal data for the following purposes:
- To process your purchase and deliver program access
- To send transactional emails (order confirmation, access details, support)
- To send marketing emails if you have opted in (you may unsubscribe at any time)
- To analyse website performance and improve our content
- To run and optimise paid advertising campaigns on Meta (Facebook/Instagram)
- To comply with legal and financial obligations
Our legal bases for processing your data under GDPR are:
- Contract performance — to fulfil your purchase and deliver your program
- Legitimate interests — to improve our services and run our business
- Consent — for marketing emails and non-essential cookies
- Legal obligation — where required by UAE or applicable international law
4. Cookies & Tracking Technologies
Our websites use cookies and similar tracking tools. These fall into the following categories:
| Cookie Type | Purpose | Provider |
|---|---|---|
| Essential | Required for the website to function correctly | Soul Illuminary |
| Analytics | Measuring page visits, user behaviour, and site performance | Google Analytics (anonymised IP) |
| Advertising | Tracking ad performance, retargeting, conversion measurement | Meta Pixel (Facebook/Instagram) |
5. The Meta (Facebook) Pixel
Our sales pages use the Meta Pixel — a piece of tracking code provided by Meta Platforms, Inc. The Meta Pixel:
- Records when you visit our pages (PageView event)
- Records when you begin a checkout process (InitiateCheckout event)
- Records when a purchase is completed (Purchase event)
This data is shared with Meta and may be used to show you relevant advertising on Facebook and Instagram, and to measure the effectiveness of our ad campaigns. This tracking occurs even if you do not have a Facebook account.
To opt out of Meta's use of your data for advertising, visit: Facebook Ad Preferences or youradchoices.com
Meta's own data policy applies: facebook.com/privacy/policy
6. Third-Party Service Providers
We share your data only with service providers who are necessary for delivering our programs and running our business. These include:
| Provider | Purpose | Data Shared |
|---|---|---|
| Stripe | Payment processing | Name, email, transaction amount |
| GoHighLevel (GHL) / Somba | Program delivery, email, course access | Name, email, purchase details |
| Meta Platforms | Ad performance tracking, retargeting | Behavioural and technical data via Pixel |
| Analytics, fonts | Anonymised technical and behavioural data | |
| Netlify | Website hosting | Technical server log data |
We do not sell your personal data to any third party. We do not share your data with anyone beyond what is listed above without your explicit consent.
7. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this policy:
- Purchase records: Retained for 7 years in accordance with financial record-keeping requirements
- Email marketing lists: Until you unsubscribe or request deletion
- Website analytics data: Up to 26 months (Google Analytics default, anonymised)
- Contact form submissions: Up to 2 years from last contact
When data is no longer needed, it is securely deleted or anonymised.
8. International Data Transfers
Soul Illuminary is based in the United Arab Emirates. Some of our service providers (including Stripe, Meta, Google, and GoHighLevel) are based in the United States. When your data is transferred outside the UAE or the European Economic Area, we ensure that appropriate safeguards are in place in accordance with applicable data protection law.
9. Your Rights (GDPR — EU & UK Users)
If you are located in the European Union or the United Kingdom, you have the following rights under GDPR:
Request confirmation and a copy of the personal data we hold about you.
Request that we correct any inaccurate or incomplete data.
Request deletion of your personal data where we have no legitimate reason to retain it.
Request that we limit how we use your data in certain circumstances.
Receive your data in a structured, machine-readable format to transfer to another service.
Object to processing based on legitimate interests, including direct marketing.
To exercise any of these rights, email us at info@margitmuller.com. We will respond within 30 days. You also have the right to lodge a complaint with your national data protection authority.
10. Your Rights (UAE Users)
In accordance with applicable UAE data protection law, you may request access to, correction of, or deletion of your personal data by contacting us at info@margitmuller.com. We will respond to all valid requests promptly.
11. Marketing Communications
We may send you marketing emails if you have opted in at the point of purchase or sign-up. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by emailing info@margitmuller.com.
We do not send unsolicited marketing emails. Transactional emails (order confirmations, access details) are sent regardless of marketing preferences as they are necessary for service delivery.
12. Children's Privacy
Soul Illuminary programs are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately at info@margitmuller.com.
13. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include:
- HTTPS encryption on all our web pages
- Payment data handled entirely by Stripe (PCI DSS compliant) — we never see or store your card details
- Access controls limiting who within Soul Illuminary can access personal data
No method of online transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.
15. Contact & Complaints
For any privacy-related questions or to exercise your rights, please contact:
Soul Illuminary
Abu Dhabi, United Arab Emirates
Email: info@margitmuller.com
Website: soulilluminary.com